UI/UX Design Portfolio: Year 6 Edition
HELLO RAVEN
Case Study
Creative Contest Meets Web3 Whimsy
How might we create an engaging logo redesign contest while utilizing Web3?
0 to 1 Design
End-to-End UX
External Partnerships
Omnichannel
A Collaboration Between 6 Teams:
Project Management, Software Engineering, User Experience, Behance (External Partner), DressX (External Partner), & Interpop (External Partner)
Fine Print
Role
Lead UI/UX Designer
Responsibilities
End-to-End UX
Visual Design
Duration
8 Months
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Primary Deliverables
Voting Experience
Auction Webpage
Informational Webpage
Display Ads
Social Media Graphics
Web Graphics
Secondary Deliverables
Design Research
User Flow Diagrams
Low-Fidelity Wireframes
High-Fidelity Wireframes
Prototypes
UI Assets
Company
Gap Inc.
Industry
Apparel Retail
Crypto
Web3
At a Glance
Chapter 01
The Challenges
Fact 1: This was a global event where anyone could participate.
Fact 2: Not all interested parties were knowledgeable about the Web3 elements of the event
Fact 3: This experience was going to be hosted by an external partner.
Fact 4: Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
Solution: Let’s make this experience as interactive as possible!
Chapter 02
The Discovery
The business needs for this event were pretty straightforward; however, there were multiple user needs and personas to design for. After understanding those needs, I did some design research and then started creating user flows.
Chapter 03
The Design
After creating user flows to map out Gap Logo Remix, I started wireframes. While doing so, a major project shakeup occurs, causing the team to make some fast decisions.
Chapter 04
The Iteration
The team found a solution after the major project shakeup and pivoted from our original event plans. Since the launch date was approaching soon, I quickly iterated on what I originally created to deliver on time.
Chapter 05
The Final Results
So, how did we create an engaging logo redesign contest while utilizing Web3? The team’s strategic decisions were validated throughout Gap Logo Remix, thanks to achieving great numbers and community praise.
My Takeaway: Be adaptable, because requirements can drastically change.
The Introduction
The Gap innovation team, Gap Threads, successfully finished our third Gap x (Artist) collaboration. What came next was a big event that would close the year: Gap Logo Remix.
Gap Logo Remix
Imagine creating a work of art that won you a large sum of money and was featured on clothing from an iconic brand. Well, that’s exactly what happened to 3 lucky winners of Gap Logo Remix, a global, community-driven contest that allowed fans of the Gap brand to redesign its iconic arch logo. The top 3 winners won a cash prize, auctioned their art for charity, and displayed their art on various types of Gap hoodies:
- Physical hoodies available for purchase on gap.com (currently sold out)
- Augmented reality (AR) hoodies found on the DressX app
Non-fungible token (NFT) hoodies available for purchase on Interpop or the Tezos marketplace, objkt.com (currently, only offers are available)
Event Breakdown
Gap Logo Remix was split into five phases, with each needing its own set of marketing material, social media & web graphics, and, of course, UI/UX designs:
Phase 01: Submissions
Phase 02: Voting
Phase 03: Winners Announcement
Phase 04: Charity Auction
Phase 05: Hoodie Collection
The Challenges
Global Event
This was a global event where anyone could participate.
Thought
This was a big user base; however, like with our past artist collaborations, the Gap Threads team targeted past audiences: users with basic knowledge of cryptocurrency and non-fungible tokens (NFTs).
User Knowledge Gaps
Not all interested parties were knowledgeable about the Web3 elements of the event (cryptocurrency and NFTs).
Thought
Again, the team targeted past audiences: users with basic Web3 knowledge; however, fiat was available as an alternative method of purchase.
External Hosting
This experience was going to be hosted by an external partner.
Thought
What were their development constraints? How much of the experience could we control?
Continuous User Engagement
Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
How Might We...
How might we create an engaging Web3 contest?
How might we create a beginner-friendly Web3 experience for an engaging art contest?
How might we create an engaging logo redesign contest while utilizing Web3?
The Challenges
The Solution
Let’s make this experience as interactive as possible!
The Discovery
Business Needs
Gap Threads, the team behind Gap Logo Remix, was responsible for keeping the Gap brand up-to-date with the latest technological trends. The business needs for this event were pretty straightforward:
Make Money
Gap Inc. is a Fortune 500 company after all.
Thought:
Giving users the ability to purchase items was planned for the event finale; however, how were we to encourage users to stick around until then?
Solution:
Within the experience, we advertised purchase windows with compelling copy to help inspire users to make a purchase. For example, the planned auction was for charity; therefore, it was advertised as a charity auction.
Be Trendy
This is Gap after all!
Thoughts:
This was the fun part! At the time, Web3 user experiences had a lot of character, reminiscent of UI designs from the late 90s to early 2010s. How would I channel that?
Solution:
While still adhering to accessibility guidelines and the Gap Threads branding, I designed an experience with lots of character.
User Personas
Due to the nature of this event, there were multiple user personas to design for:
The Interested Artist
User Story
As an artist interested in participating, I need to understand Gap Logo Remix, so I can be fully informed about the opportunity.
Success Criteria
On the informational webpage, allow users to learn about…
- all event dates
- the event itself
- the monetary prizes
All Event Dates
Since the event dates were really important, I placed them in two locations: right underneath the banner (for a quick rundown) and near the end of the page (for an in-depth explanation of what occurs during a particular event phase).
The Event Itself
Beneath the top event date section, I added an “About Gap Logo Remix” area to explain its purpose. As the event unfolded, this section was updated with more relevant copy.
The Monetary Prizes
I created a monetary prize summary that was placed beneath the “About Gap Logo Remix” section. While financial incentives can strongly influence participation, this placement just gave a more logical flow for the page.
The Art Submitter
User Story
As an artist, I want to upload my submission to participate in Gap Logo Remix.
Success Criteria
Allow users to submit artwork.
Final Result
Due to our external host falling through, the team decided that we were going to have users submit through a branded, third-party form. The Gap Logo Remix informational page had the link to perform that action.
The Voter
User Story
As a voter, I want to engage with submissions I care about, so they have a chance at winning.
Success Criteria
Allow users to vote for multiple submissions. For validation, ensure voters can only vote once per submission.
Final Result
When users voted for a submission, the button would display how many votes that particular design received. If they were to click again, it would remove the vote. There was worry about cheaters, and I did want to have IP address limitations; however, that was not possible, and the development team had to manually ban cheaters.
The Non-Fungible Token (NFT) Collector
User Story
As an NFT collector, I want a simple way to bid or purchase NFTs, so I can grow my collection.
Success Criteria
For the charity auction and general NFT purchases, give users a way to access Interpop, the host of this experience.
Final Result
On the Gap Threads informational page, there’s…
- a link in the navigation menu
- an action button in the banner
The Gap Enthusiast
User Story
As a Gap enthusiast, I want to expand my collection, so I need clear information on when items are available.
Success Criteria
Allow users to know when items are available for purchase.
Final Result
This result relates to Persona 1: I placed the event dates near the top of the Gap Logo Remix informational page. Plus, each date had its own banner design, making it easier for users to know what’s currently happening within the event.
The Gap Admin
User Story
As a Gap admin overseeing the contest, I want to ensure entries stay true to the brand and don’t violate intellectual property rights.
Success Criteria
The ability for admins to approve or deny submissions, and ban artists if necessary.
Final Result
I created a whole user flow for this experience. Sadly, this idea didn’t make it to the final product.
Design Research
After understanding the business and user needs of Gap Logo Remix, I didn’t start designing wireframes. Instead, I went straight to the web and looked at how other big brands were handling Web3 initiatives and community-based voting. A major source of inspiration was Ideas by Legos. Legos allows their community to submit Lego designs, vote for those submissions, and shop the winners—EXACTLY what we wanted to accomplish for this event!
User Flows
Our external partner, who would host the whole Gap Logo Remix experience, made it clear that I had full creative freedom. So after gathering my design inspiration, I began mapping out three big user flows for the overall contest experience:
- Before Contest
- During Contest
- After Contest
Before Contest Experience
Let’s be reminded of the project challenge/opportunity: How might we create an engaging logo redesign contest while utilizing Web3?
From the beginning, my team prioritized community engagement; therefore, it was decided that we were going to invite Web3 and art influencers to participate, which would hopefully influence their followers to participate as well. With that in mind, I created an extensive flow to capture learning about Gap Logo Remix, submitting art, and more.
View “Before Contest” User Flow
During Contest Experience
During this phase of Gap Logo Remix, users could share and vote for their favorite designs, learn about the artists, and more.
View “During Contest” User Flow
After Contest Experience
The after-contest experience was broken down into the following phases:
Phase 01:
the announcement, where the winners were revealed
Phase 02:
the charity auction, where users bid on the winning designs for charity
View “After Contest: Charity Auction” User Flow
Phase 03:
the hoodie collection, where users purchased Gap hoodies featuring their favorite winning design
View “After Contest: Collect Hoodies” User Flow
The Design
After creating user flows to map out Gap Logo Remix, I started designing low- and high-fidelity wireframes and placing them in another iteration of the user flows to ensure I designed for everything.
The Design
Project Pivot
The external partner, who was going to host the whole experience, fell through while I was in the middle of designing wireframes. With them hosting, I had complete creative control over the user experience. Now, my team had to rethink the whole thing.
The Iteration
The Discovery
Reduce. Reuse. Recycle.
Since the external host of Gap Logo Remix fell through and the planned launch date was approaching soon, my team quickly found a solution for hosting internally: Athleta had a digital experience where its users could vote, so we repurposed it.
User Flows
Repurposing an experience from another brand meant I had to cut many planned features; however, the majority of those features were honestly nice-to-haves and weren’t necessary for a minimally viable product (MVP). As long as users could learn about the event, vote, bid, and buy, while still keeping the experience as engaging as possible, that’s all that mattered.
I kept the design inspiration from earlier, but I heavily revised the user flow to mimic the Athleta experience we were repurposing.
The Design
As I repurposed the Athleta experience, the wireframes I created needed to match the new user flow. Before, I mainly focused on creating low-fidelity wireframes; however, with the launch date quickly approaching, I stuck to solely creating high-fidelity ones.
Also, Gap could only host so much of the experience. We planned to use our Gap Threads landing page as the informational page of the event, while Gap.com became the host of the voting experience, and Interpop.io became the host of the auction experience.
I had complete creative control over the Gap Threads landing page, some control over the Gap.com voting experience, and minimal control over the Interpop auction experience.
The Final Results
Outcomes
So, how did we create an engaging logo redesign contest while utilizing Web3?
Continuous User Engagement
Gave users some way to engage with every contest phase
Actions Prioritized
Ensured that action items were placed at the top
Community Interaction
Interacted with our community on Discord (utilizing Web3 social media)
Experiences
Note: The design has been updated after its launch to showcase my current design skills.
General
View Gap Logo Remix UI/UX
Display Ads
View Gap Logo Remix Display Ads
Social Media Graphics
View Gap Logo Remix Social Media Graphics
Project Achievements
Over 60 artworks submitted
Over 10,000 unique users participated worldwide
Over 100 new members joined the Gap Threads Discord server
Over 300 limited-edition hoodies sold out
Community Feedback
“Thanks for the opportunity”
– Phoenyx, a Gap Threads Discord member
“Congratulations to the winners! All dope logos!”
– NCtwin, a Gap Threads Discord member
“I can’t wait to see the IRL sweatshirts! Have you seen the digital one? It’s so cool, I can’t believe it!”
– Vash (Soldado), a Gap Threads Discord member
The Final Results
My Takeaways
Always be adaptable when creating an experience. You never know when requirements can drastically change.
Credits
Project Management
Sudhakar Potineni
Senior Director of Project Management
Trent Hoverman
Senior Project Manager
Software Engineers
Alexandre Mendes
Software Engineer
Brandon Sokolowski
Software Engineer
David Lee
Software Engineer
Erick Dumitrescu
Software Engineer
Jeff Yu
Software Engineer
Joshua Castillo
Software Engineer
Joshua Morris
Software Engineer
Patrick Seals
Software Engineer
Neil Salazar
Software Engineer
Nico Curl
Software Engineer
Scott Teschendorf
Software Engineer
User Experience
Morgan Shada
Copywriter
Raven Caffey
UI/UX Designer
External Partners
DressX
Non-Fungible Token (NFT) & Augmented Reality (AR) Hoodie Creators
Eunsan Huh
Behance Social Team Member
Interpop
NFT Display & Auction Site
UI/UX Design Portfolio: Year 6 Edition
Case Study
Creative Contest Meets Web3 Whimsy
How might we create an engaging logo redesign contest while utilizing Web3?
0 to 1 Design
End-to-End UX
External Partnerships
Omnichannel
A Collaboration Between 6 Teams:
Project Management, Software Engineering, User Experience, Behance (External Partner), DressX (External Partner), & Interpop (External Partner)
At a Glance
Chapter 01
The Challenges
Fact 1: This was a global event where anyone could participate.
Fact 2: Not all interested parties were knowledgeable about the Web3 elements of the event
Fact 3: This experience was going to be hosted by an external partner.
Fact 4: Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
Solution: Let’s make this experience as interactive as possible!
Chapter 02
The Discovery
The business needs for this event were pretty straightforward; however, there were multiple user needs and personas to design for. After understanding those needs, I did some design research and then started creating user flows.
Chapter 03
The Design
After creating user flows to map out Gap Logo Remix, I started wireframes. While doing so, a major project shakeup occurs, causing the team to make some fast decisions.
Chapter 04
The Iteration
The team found a solution after the major project shakeup and pivoted from our original event plans. Since the launch date was approaching soon, I quickly iterated on what I originally created to deliver on time.
Chapter 05
The Final Results
So, how did we create an engaging logo redesign contest while utilizing Web3? The team’s strategic decisions were validated throughout Gap Logo Remix, thanks to achieving great numbers and community praise.
My Takeaway: Be adaptable, because requirements can drastically change.
Fine Print
Role
Lead UI/UX Designer
Responsibilities
End-to-End UX
Visual Design
Duration
8 Months
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Primary Deliverables
Voting Experience
Auction Webpage
Informational Webpage
Display Ads
Social Media Graphics
Web Graphics
Secondary Deliverables
Design Research
User Flow Diagrams
Low-Fidelity Wireframes
High-Fidelity Wireframes
Prototypes
UI Assets
Company
Gap Inc.
Industry
Apparel Retail
Crypto
Web3
Outline
Front Matter
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Appendix
The Introduction
The Gap innovation team, Gap Threads, successfully finished our third Gap x (Artist) collaboration. What came next was a big event that would close the year: Gap Logo Remix.
Gap Logo Remix
Imagine creating a work of art that won you a large sum of money and was featured on clothing from an iconic brand. Well, that’s exactly what happened to 3 lucky winners of Gap Logo Remix, a global, community-driven contest that allowed fans of the Gap brand to redesign its iconic arch logo. The top 3 winners won a cash prize, auctioned their art for charity, and displayed their art on various types of Gap hoodies:
- Physical hoodies available for purchase on gap.com (currently sold out)
- Augmented reality (AR) hoodies found on the DressX app
Non-fungible token (NFT) hoodies available for purchase on Interpop or the Tezos marketplace, objkt.com (currently, only offers are available)
Event Breakdown
Gap Logo Remix was split into five phases, with each needing its own set of marketing material, social media & web graphics, and, of course, UI/UX designs:
Phase 01: Submissions
Phase 02: Voting
Phase 03: Winners Announcement
Phase 04: Charity Auction
Phase 05: Hoodie Collection
The Challenges
Global Event
This was a global event where anyone could participate.
Thought
This was a big user base; however, like with our past artist collaborations, the Gap Threads team targeted past audiences: users with basic knowledge of cryptocurrency and non-fungible tokens (NFTs).
User Knowledge Gaps
Not all interested parties were knowledgeable about the Web3 elements of the event (cryptocurrency and NFTs).
Thought
Again, the team targeted past audiences: users with basic Web3 knowledge; however, fiat was available as an alternative method of purchase.
External Hosting
This experience was going to be hosted by an external partner.
Thought
What were their development constraints? How much of the experience could we control?
Continuous User Engagement
Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
How Might We...
How might we create an engaging Web3 contest?
How might we create a beginner-friendly Web3 experience for an engaging art contest?
How might we create an engaging logo redesign contest while utilizing Web3?
The Challenges
The Solution
Let’s make this experience as interactive as possible!
The Discovery
Business Needs
Gap Threads, the team behind Gap Logo Remix, was responsible for keeping the Gap brand up-to-date with the latest technological trends. The business needs for this event were pretty straightforward:
Make Money
Gap Inc. is a Fortune 500 company after all.
Thought:
Giving users the ability to purchase items was planned for the event finale; however, how were we to encourage users to stick around until then?
Solution:
Within the experience, we advertised purchase windows with compelling copy to help inspire users to make a purchase. For example, the planned auction was for charity; therefore, it was advertised as a charity auction.
Be Trendy
This is Gap after all!
Thoughts:
This was the fun part! At the time, Web3 user experiences had a lot of character, reminiscent of UI designs from the late 90s to early 2010s. How would I channel that?
Solution:
While still adhering to accessibility guidelines and the Gap Threads branding, I designed an experience with lots of character.
User Personas
Due to the nature of this event, there were multiple user personas to design for:
The Interested Artist
User Story
As an artist interested in participating, I need to understand Gap Logo Remix, so I can be fully informed about the opportunity.
Success Criteria
On the informational webpage, allow users to learn about…
- all event dates
- the event itself
- the monetary prizes
All Event Dates
Since the event dates were really important, I placed them in two locations: right underneath the banner (for a quick rundown) and near the end of the page (for an in-depth explanation of what occurs during a particular event phase).
The Event Itself
Beneath the top event date section, I added an “About Gap Logo Remix” area to explain its purpose. As the event unfolded, this section was updated with more relevant copy.
The Monetary Prizes
I created a monetary prize summary that was placed beneath the “About Gap Logo Remix” section. While financial incentives can strongly influence participation, this placement just gave a more logical flow for the page.
The Art Submitter
User Story
As an artist, I want to upload my submission to participate in Gap Logo Remix.
Success Criteria
Allow users to submit artwork.
Final Result
Due to our external host falling through, the team decided that we were going to have users submit through a branded, third-party form. The Gap Logo Remix informational page had the link to perform that action.
The Voter
User Story
As a voter, I want to engage with submissions I care about, so they have a chance at winning.
Success Criteria
Allow users to vote for multiple submissions. For validation, ensure voters can only vote once per submission.
Final Result
When users voted for a submission, the button would display how many votes that particular design received. If they were to click again, it would remove the vote. There was worry about cheaters, and I did want to have IP address limitations; however, that was not possible, and the development team had to manually ban cheaters.
The Non-Fungible Token (NFT) Collector
User Story
As an NFT collector, I want a simple way to bid or purchase NFTs, so I can grow my collection.
Success Criteria
For the charity auction and general NFT purchases, give users a way to access Interpop, the host of this experience.
Final Result
On the Gap Threads informational page, there’s…
- a link in the navigation menu
- an action button in the banner
The Gap Enthusiast
User Story
As a Gap enthusiast, I want to expand my collection, so I need clear information on when items are available.
Success Criteria
Allow users to know when items are available for purchase.
Final Result
This result relates to Persona 1: I placed the event dates near the top of the Gap Logo Remix informational page. Plus, each date had its own banner design, making it easier for users to know what’s currently happening within the event.
The Gap Admin
User Story
As a Gap admin overseeing the contest, I want to ensure entries stay true to the brand and don’t violate intellectual property rights.
Success Criteria
The ability for admins to approve or deny submissions, and ban artists if necessary.
Final Result
I created a whole user flow for this experience. Sadly, this idea didn’t make it to the final product.
Design Research
After understanding the business and user needs of Gap Logo Remix, I didn’t start designing wireframes. Instead, I went straight to the web and looked at how other big brands were handling Web3 initiatives and community-based voting. A major source of inspiration was Ideas by Legos. Legos allows their community to submit Lego designs, vote for those submissions, and shop the winners—EXACTLY what we wanted to accomplish for this event!
User Flows
Our external partner, who would host the whole Gap Logo Remix experience, made it clear that I had full creative freedom. So after gathering my design inspiration, I began mapping out three big user flows for the overall contest experience:
- Before Contest
- During Contest
- After Contest
Before Contest Experience
Let’s be reminded of the project challenge/opportunity: How might we create an engaging logo redesign contest while utilizing Web3?
From the beginning, my team prioritized community engagement; therefore, it was decided that we were going to invite Web3 and art influencers to participate, which would hopefully influence their followers to participate as well. With that in mind, I created an extensive flow to capture learning about Gap Logo Remix, submitting art, and more.
View “Before Contest” User Flow
During Contest Experience
During this phase of Gap Logo Remix, users could share and vote for their favorite designs, learn about the artists, and more.
View “During Contest” User Flow
After Contest Experience
The after-contest experience was broken down into the following phases:
Phase 01:
the announcement, where the winners were revealed
Phase 02:
the charity auction, where users bid on the winning designs for charity
View “After Contest: Charity Auction” User Flow
Phase 03:
the hoodie collection, where users purchased Gap hoodies featuring their favorite winning design
View “After Contest: Collect Hoodies” User Flow
The Design
After creating user flows to map out Gap Logo Remix, I started designing low- and high-fidelity wireframes and placing them in another iteration of the user flows to ensure I designed for everything.
The Design
Project Pivot
The external partner, who was going to host the whole experience, fell through while I was in the middle of designing wireframes. With them hosting, I had complete creative control over the user experience. Now, my team had to rethink the whole thing.
The Iteration
The Discovery
Reduce. Reuse. Recycle.
Since the external host of Gap Logo Remix fell through and the planned launch date was approaching soon, my team quickly found a solution for hosting internally: Athleta had a digital experience where its users could vote, so we repurposed it.
User Flows
Repurposing an experience from another brand meant I had to cut many planned features; however, the majority of those features were honestly nice-to-haves and weren’t necessary for a minimally viable product (MVP). As long as users could learn about the event, vote, bid, and buy, while still keeping the experience as engaging as possible, that’s all that mattered.
I kept the design inspiration from earlier, but I heavily revised the user flow to mimic the Athleta experience we were repurposing.
The Design
As I repurposed the Athleta experience, the wireframes I created needed to match the new user flow. Before, I mainly focused on creating low-fidelity wireframes; however, with the launch date quickly approaching, I stuck to solely creating high-fidelity ones.
Also, Gap could only host so much of the experience. We planned to use our Gap Threads landing page as the informational page of the event, while Gap.com became the host of the voting experience, and Interpop.io became the host of the auction experience.
I had complete creative control over the Gap Threads landing page, some control over the Gap.com voting experience, and minimal control over the Interpop auction experience.
The Final Results
Outcomes
So, how did we create an engaging logo redesign contest while utilizing Web3?
Continuous User Engagement
Gave users some way to engage with every contest phase
Actions Prioritized
Ensured that action items were placed at the top
Community Interaction
Interacted with our community on Discord (utilizing Web3 social media)
Outcomes
So, how did we create an engaging logo redesign contest while utilizing Web3?
Experiences
Note: The design has been updated after its launch to showcase my current design skills.
General
View Gap Logo Remix UI/UX
Display Ads
View Gap Logo Remix Display Ads
Social Media Graphics
View Gap Logo Remix Social Media Graphics
Project Achievements
Over 60 artworks submitted
Over 10,000 unique users participated worldwide
Over 100 new members joined the Gap Threads Discord server
Over 300 limited-edition hoodies sold out
Community Feedback
“Thanks for the opportunity”
– Phoenyx, a Gap Threads Discord member
“Congratulations to the winners! All dope logos!”
– NCtwin, a Gap Threads Discord member
“I can’t wait to see the IRL sweatshirts! Have you seen the digital one? It’s so cool, I can’t believe it!”
– Vash (Soldado), a Gap Threads Discord member
The Final Results
My Takeaways
Always be adaptable when creating an experience. You never know when requirements can drastically change.
Credits
Project Management
Sudhakar Potineni
Senior Director of Project Management
Trent Hoverman
Senior Project Manager
Software Engineers
Alexandre Mendes
Software Engineer
Brandon Sokolowski
Software Engineer
David Lee
Software Engineer
Erick Dumitrescu
Software Engineer
Jeff Yu
Software Engineer
Joshua Castillo
Software Engineer
Joshua Morris
Software Engineer
Patrick Seals
Software Engineer
Neil Salazar
Software Engineer
Nico Curl
Software Engineer
Scott Teschendorf
Software Engineer
User Experience
Morgan Shada
Copywriter
Raven Caffey
UI/UX Designer
External Partners
DressX
Non-Fungible Token (NFT) & Augmented Reality (AR) Hoodie Creators
Eunsan Huh
Behance Social Team Member
Interpop
NFT Display & Auction Site
UI/UX Design Portfolio: Year 6 Edition
Case Study
Creative Contest Meets Web3 Whimsy
How might we create an engaging logo redesign contest while utilizing Web3?
0 to 1 Design
End-to-End UX
External Partnerships
Omnichannel
A Collaboration Between 6 Teams:
Project Management, Software Engineering, User Experience, Behance (External Partner), DressX (External Partner), & Interpop (External Partner)
At a Glance
Chapter 01
The Challenges
Fact 1: This was a global event where anyone could participate.
Fact 2: Not all interested parties were knowledgeable about the Web3 elements of the event
Fact 3: This experience was going to be hosted by an external partner.
Fact 4: Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
Solution: Let’s make this experience as interactive as possible!
Chapter 02
The Discovery
The business needs for this event were pretty straightforward; however, there were multiple user needs and personas to design for. After understanding those needs, I did some design research and then started creating user flows.
Chapter 03
The Design
After creating user flows to map out Gap Logo Remix, I started wireframes. While doing so, a major project shakeup occurs, causing the team to make some fast decisions.
Chapter 04
The Iteration
The team found a solution after the major project shakeup and pivoted from our original event plans. Since the launch date was approaching soon, I quickly iterated on what I originally created to deliver on time.
Chapter 05
The Final Results
So, how did we create an engaging logo redesign contest while utilizing Web3? The team’s strategic decisions were validated throughout Gap Logo Remix, thanks to achieving great numbers and community praise.
My Takeaway: Be adaptable, because requirements can drastically change.
Fine Print
Role
Lead UI/UX Designer
Responsibilities
End-to-End UX
Visual Design
Duration
8 Months
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Primary Deliverables
Voting Experience
Auction Webpage
Informational Webpage
Display Ads
Social Media Graphics
Web Graphics
Secondary Deliverables
Design Research
User Flow Diagrams
Low-Fidelity Wireframes
High-Fidelity Wireframes
Prototypes
UI Assets
Company
Gap Inc.
Industry
Apparel Retail
Crypto
Web3
Outline
Front Matter
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Appendix
The Introduction
The Gap innovation team, Gap Threads, successfully finished our third Gap x (Artist) collaboration. What came next was a big event that would close the year: Gap Logo Remix.
Gap Logo Remix
Imagine creating a work of art that won you a large sum of money and was featured on clothing from an iconic brand. Well, that’s exactly what happened to 3 lucky winners of Gap Logo Remix, a global, community-driven contest that allowed fans of the Gap brand to redesign its iconic arch logo. The top 3 winners won a cash prize, auctioned their art for charity, and displayed their art on various types of Gap hoodies:
- Physical hoodies available for purchase on gap.com (currently sold out)
- Augmented reality (AR) hoodies found on the DressX app
Non-fungible token (NFT) hoodies available for purchase on Interpop or the Tezos marketplace, objkt.com (currently, only offers are available)
Event Breakdown
Gap Logo Remix was split into five phases, with each needing its own set of marketing material, social media & web graphics, and, of course, UI/UX designs:
Phase 01: Submissions
Phase 02: Voting
Phase 03: Winners Announcement
Phase 04: Charity Auction
Phase 05: Hoodie Collection
The Challenges
Global Event
This was a global event where anyone could participate.
Thought
This was a big user base; however, like with our past artist collaborations, the Gap Threads team targeted past audiences: users with basic knowledge of cryptocurrency and non-fungible tokens (NFTs).
User Knowledge Gaps
Not all interested parties were knowledgeable about the Web3 elements of the event (cryptocurrency and NFTs).
Thought
Again, the team targeted past audiences: users with basic Web3 knowledge; however, fiat was available as an alternative method of purchase.
External Hosting
This experience was going to be hosted by an external partner. UI balancing text (please ignore) UI balancing text (please ignore) UI balancing text (pl...)
Thought
What were their development constraints? How much of the experience could we control?
Continuous User Engagement
Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
How Might We...
How might we create an engaging Web3 contest?
How might we create a beginner-friendly Web3 experience for an engaging art contest?
How might we create an engaging logo redesign contest while utilizing Web3?
The Challenges
The Solution
Let’s make this experience as interactive as possible!
The Discovery
Business Needs
Gap Threads, the team behind Gap Logo Remix, was responsible for keeping the Gap brand up-to-date with the latest technological trends. The business needs for this event were pretty straightforward:
Make Money
Gap Inc. is a Fortune 500 company after all.
Thought:
Giving users the ability to purchase items was planned for the event finale; however, how were we to encourage users to stick around until then?
Solution:
Within the experience, we advertised purchase windows with compelling copy to help inspire users to make a purchase. For example, the planned auction was for charity; therefore, it was advertised as a charity auction.
Be Trendy
This is Gap after all!
Thoughts:
This was the fun part! At the time, Web3 user experiences had a lot of character, reminiscent of UI designs from the late 90s to early 2010s. How would I channel that?
Solution:
While still adhering to accessibility guidelines and the Gap Threads branding, I designed an experience with lots of character.
User Personas
Due to the nature of this event, there were multiple user personas to design for:
The Interested Artist
User Story
As an artist interested in participating, I need to understand Gap Logo Remix, so I can be fully informed about the opportunity.
Success Criteria
On the informational webpage, allow users to learn about…
- all event dates
- the event itself
- the monetary prizes
All Event Dates
Since the event dates were really important, I placed them in two locations: right underneath the banner (for a quick rundown) and near the end of the page (for an in-depth explanation of what occurs during a particular event phase).
The Event Itself
Beneath the top event date section, I added an “About Gap Logo Remix” area to explain its purpose. As the event unfolded, this section was updated with more relevant copy.
The Monetary Prizes
I created a monetary prize summary that was placed beneath the “About Gap Logo Remix” section. While financial incentives can strongly influence participation, this placement just gave a more logical flow for the page.
The Art Submitter
User Story
As an artist, I want to upload my submission to participate in Gap Logo Remix.
Success Criteria
Allow users to submit artwork.
Final Result
Due to our external host falling through, the team decided that we were going to have users submit through a branded, third-party form. The Gap Logo Remix informational page had the link to perform that action.
The Voter
User Story
As a voter, I want to engage with submissions I care about, so they have a chance at winning.
Success Criteria
Allow users to vote for multiple submissions. For validation, ensure voters can only vote once per submission.
Final Result
When users voted for a submission, the button would display how many votes that particular design received. If they were to click again, it would remove the vote. There was worry about cheaters, and I did want to have IP address limitations; however, that was not possible, and the development team had to manually ban cheaters.
The Non-Fungible Token (NFT) Collector
User Story
As an NFT collector, I want a simple way to bid or purchase NFTs, so I can grow my collection.
Success Criteria
For the charity auction and general NFT purchases, give users a way to access Interpop, the host of this experience.
Final Result
On the Gap Threads informational page, there’s…
- a link in the navigation menu
- an action button in the banner
The Gap Enthusiast
User Story
As a Gap enthusiast, I want to expand my collection, so I need clear information on when items are available.
Success Criteria
Allow users to know when items are available for purchase.
Final Result
This result relates to Persona 1: I placed the event dates near the top of the Gap Logo Remix informational page. Plus, each date had its own banner design, making it easier for users to know what’s currently happening within the event.
The Gap Admin
User Story
As a Gap admin overseeing the contest, I want to ensure entries stay true to the brand and don’t violate intellectual property rights.
Success Criteria
The ability for admins to approve or deny submissions, and ban artists if necessary.
Final Result
I created a whole user flow for this experience. Sadly, this idea didn’t make it to the final product.
Design Research
After understanding the business and user needs of Gap Logo Remix, I didn’t start designing wireframes. Instead, I went straight to the web and looked at how other big brands were handling Web3 initiatives and community-based voting. A major source of inspiration was Ideas by Legos. Legos allows their community to submit Lego designs, vote for those submissions, and shop the winners—EXACTLY what we wanted to accomplish for this event!
User Flows
Our external partner, who would host the whole Gap Logo Remix experience, made it clear that I had full creative freedom. So after gathering my design inspiration, I began mapping out three big user flows for the overall contest experience:
- Before Contest
- During Contest
- After Contest
Before Contest Experience
Let’s be reminded of the project challenge/opportunity: How might we create an engaging logo redesign contest while utilizing Web3?
From the beginning, my team prioritized community engagement; therefore, it was decided that we were going to invite Web3 and art influencers to participate, which would hopefully influence their followers to participate as well. With that in mind, I created an extensive flow to capture learning about Gap Logo Remix, submitting art, and more.
View “Before Contest” User Flow
During Contest Experience
During this phase of Gap Logo Remix, users could share and vote for their favorite designs, learn about the artists, and more.
View “During Contest” User Flow
After Contest Experience
The after-contest experience was broken down into the following phases:
Phase 01:
the announcement, where the winners were revealed
Phase 02:
the charity auction, where users bid on the winning designs for charity
View “After Contest: Charity Auction” User Flow
Phase 03:
the hoodie collection, where users purchased Gap hoodies featuring their favorite winning design
View “After Contest: Collect Hoodies” User Flow
The Design
After creating user flows to map out Gap Logo Remix, I started designing low- and high-fidelity wireframes and placing them in another iteration of the user flows to ensure I designed for everything.
The Design
Project Pivot
The external partner, who was going to host the whole experience, fell through while I was in the middle of designing wireframes. With them hosting, I had complete creative control over the user experience. Now, my team had to rethink the whole thing.
The Iteration
The Discovery
Reduce. Reuse. Recycle.
Since the external host of Gap Logo Remix fell through and the planned launch date was approaching soon, my team quickly found a solution for hosting internally: Athleta had a digital experience where its users could vote, so we repurposed it.
User Flows
Repurposing an experience from another brand meant I had to cut many planned features; however, the majority of those features were honestly nice-to-haves and weren’t necessary for a minimally viable product (MVP). As long as users could learn about the event, vote, bid, and buy, while still keeping the experience as engaging as possible, that’s all that mattered.
I kept the design inspiration from earlier, but I heavily revised the user flow to mimic the Athleta experience we were repurposing.
The Design
As I repurposed the Athleta experience, the wireframes I created needed to match the new user flow. Before, I mainly focused on creating low-fidelity wireframes; however, with the launch date quickly approaching, I stuck to solely creating high-fidelity ones.
Also, Gap could only host so much of the experience. We planned to use our Gap Threads landing page as the informational page of the event, while Gap.com became the host of the voting experience, and Interpop.io became the host of the auction experience.
I had complete creative control over the Gap Threads landing page, some control over the Gap.com voting experience, and minimal control over the Interpop auction experience.
The Final Results
Outcomes
So, how did we create an engaging logo redesign contest while utilizing Web3?
Continuous User Engagement
Gave users some way to engage with every contest phase
Actions Prioritized
Ensured that action items were placed at the top
Community Interaction
Interacted with our community on Discord (utilizing Web3 social media)
Experiences
Note: The design has been updated after its launch to showcase my current design skills.
Display Ads
View Gap Logo Remix Display Ads
Social Media Graphics
View Gap Logo Remix Social Media Graphics
Project Achievements
Over 60 artworks submitted
Over 10,000 unique users participated worldwide
Over 100 new members joined the Gap Threads Discord server
Over 300 limited-edition hoodies sold out
Community Feedback
“Thanks for the opportunity”
– Phoenyx, a Gap Threads Discord member
“Congratulations to the winners! All dope logos!”
– NCtwin, a Gap Threads Discord member
“I can’t wait to see the IRL sweatshirts! Have you seen the digital one? It’s so cool, I can’t believe it!”
– Vash (Soldado), a Gap Threads Discord member
The Final Results
My Takeaways
Always be adaptable when creating an experience. You never know when requirements can drastically change.
Credits
Project Management
Sudhakar Potineni
Senior Director of Project Management
Trent Hoverman
Senior Project Manager
Software Engineers
Alexandre Mendes
Software Engineer
Brandon Sokolowski
Software Engineer
David Lee
Software Engineer
Erick Dumitrescu
Software Engineer
Jeff Yu
Software Engineer
Joshua Castillo
Software Engineer
Joshua Morris
Software Engineer
Patrick Seals
Software Engineer
Neil Salazar
Software Engineer
Nico Curl
Software Engineer
Scott Teschendorf
Software Engineer
User Experience
Morgan Shada
Copywriter
Raven Caffey
UI/UX Designer
External Partners
DressX
Non-Fungible Token (NFT) & Augmented Reality (AR) Hoodie Creators
Eunsan Huh
Behance Social Team Member
Interpop
NFT Display & Auction Site
UI/UX Design Portfolio: Year 6 Edition
Case Study
Creative Contest Meets Web3 Whimsy
How might we create an engaging logo redesign contest while utilizing Web3?
0 to 1 Design
End-to-End UX
External Partnerships
Omnichannel
A Collaboration Between 6 Teams:
Project Management, Software Engineering, User Experience, Behance (External Partner), DressX (External Partner), & Interpop (External Partner)
At a Glance
Chapter 01
The Challenges
Fact 1: This was a global event where anyone could participate.
Fact 2: Not all interested parties were knowledgeable about the Web3 elements of the event
Fact 3: This experience was going to be hosted by an external partner.
Fact 4: Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
Solution: Let’s make this experience as interactive as possible!
Chapter 02
The Discovery
The business needs for this event were pretty straightforward; however, there were multiple user needs and personas to design for. After understanding those needs, I did some design research and then started creating user flows.
Chapter 03
The Design
After creating user flows to map out Gap Logo Remix, I started wireframes. While doing so, a major project shakeup occurs, causing the team to make some fast decisions.
Chapter 04
The Iteration
The team found a solution after the major project shakeup and pivoted from our original event plans. Since the launch date was approaching soon, I quickly iterated on what I originally created to deliver on time.
Chapter 05
The Final Results
So, how did we create an engaging logo redesign contest while utilizing Web3? The team’s strategic decisions were validated throughout Gap Logo Remix, thanks to achieving great numbers and community praise.
My Takeaway: Be adaptable, because requirements can drastically change.
Fine Print
Role
Lead UI/UX Designer
Responsibilities
End-to-End UX
Visual Design
Duration
8 Months
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Primary Deliverables
Voting Experience
Auction Webpage
Informational Webpage
Display Ads
Social Media Graphics
Web Graphics
Secondary Deliverables
Design Research
User Flow Diagrams
Low-Fidelity Wireframes
High-Fidelity Wireframes
Prototypes
UI Assets
Company
Gap Inc.
Industry
Apparel Retail
Crypto
Web3
Outline
Front Matter
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Appendix
The Introduction
The Gap innovation team, Gap Threads, successfully finished our third Gap x (Artist) collaboration. What came next was a big event that would close the year: Gap Logo Remix.
Gap Logo Remix
Imagine creating a work of art that won you a large sum of money and was featured on clothing from an iconic brand. Well, that’s exactly what happened to 3 lucky winners of Gap Logo Remix, a global, community-driven contest that allowed fans of the Gap brand to redesign its iconic arch logo. The top 3 winners won a cash prize, auctioned their art for charity, and displayed their art on various types of Gap hoodies:
- Physical hoodies available for purchase on gap.com (currently sold out)
- Augmented reality (AR) hoodies found on the DressX app
Non-fungible token (NFT) hoodies available for purchase on Interpop or the Tezos marketplace, objkt.com (currently, only offers are available)
Event Breakdown
Gap Logo Remix was split into five phases, with each needing its own set of marketing material, social media & web graphics, and, of course, UI/UX designs:
Phase 01: Submissions
Phase 02: Voting
Phase 03: Winners Announcement
Phase 04: Charity Auction
Phase 05: Hoodie Collection
The Challenges
Global Event
This was a global event where anyone could participate.
Thought
This was a big user base; however, like with our past artist collaborations, the Gap Threads team targeted past audiences: users with basic knowledge of cryptocurrency and non-fungible tokens (NFTs).
User Knowledge Gaps
Not all interested parties were knowledgeable about the Web3 elements of the event (cryptocurrency and NFTs).
Thought
Again, the team targeted past audiences: users with basic Web3 knowledge; however, fiat was available as an alternative method of purchase.
External Hosting
This experience was going to be hosted by an external partner.
Thought
What were their development constraints? How much of the experience could we control?
Continuous User Engagement
Overall, the purpose of Gap Logo Remix was to engage with our community in a bigger way than before and to end the year with a bang; therefore…
How Might We...
How might we create an engaging Web3 contest?
How might we create a beginner-friendly Web3 experience for an engaging art contest?
How might we create an engaging logo redesign contest while utilizing Web3?
The Challenges
The Solution
Let’s make this experience as interactive as possible!
The Discovery
Business Needs
Gap Threads, the team behind Gap Logo Remix, was responsible for keeping the Gap brand up-to-date with the latest technological trends. The business needs for this event were pretty straightforward:
Make Money
Gap Inc. is a Fortune 500 company after all.
Thought:
Giving users the ability to purchase items was planned for the event finale; however, how were we to encourage users to stick around until then?
Solution:
Within the experience, we advertised purchase windows with compelling copy to help inspire users to make a purchase. For example, the planned auction was for charity; therefore, it was advertised as a charity auction.
Be Trendy
This is Gap after all!
Thoughts:
This was the fun part! At the time, Web3 user experiences had a lot of character, reminiscent of UI designs from the late 90s to early 2010s. How would I channel that?
Solution:
While still adhering to accessibility guidelines and the Gap Threads branding, I designed an experience with lots of character.
User Personas
Due to the nature of this event, there were multiple user personas to design for:
The Interested Artist
User Story
As an artist interested in participating, I need to understand Gap Logo Remix, so I can be fully informed about the opportunity.
Success Criteria
On the informational webpage, allow users to learn about…
- all event dates
- the event itself
- the monetary prizes
All Event Dates
Since the event dates were really important, I placed them in two locations: right underneath the banner (for a quick rundown) and near the end of the page (for an in-depth explanation of what occurs during a particular event phase).
The Event Itself
Beneath the top event date section, I added an “About Gap Logo Remix” area to explain its purpose. As the event unfolded, this section was updated with more relevant copy.
The Monetary Prizes
I created a monetary prize summary that was placed beneath the “About Gap Logo Remix” section. While financial incentives can strongly influence participation, this placement just gave a more logical flow for the page.
The Art Submitter
User Story
As an artist, I want to upload my submission to participate in Gap Logo Remix.
Success Criteria
Allow users to submit artwork.
Final Result
Due to our external host falling through, the team decided that we were going to have users submit through a branded, third-party form. The Gap Logo Remix informational page had the link to perform that action.
The Voter
User Story
As a voter, I want to engage with submissions I care about, so they have a chance at winning.
Success Criteria
Allow users to vote for multiple submissions. For validation, ensure voters can only vote once per submission.
Final Result
When users voted for a submission, the button would display how many votes that particular design received. If they were to click again, it would remove the vote. There was worry about cheaters, and I did want to have IP address limitations; however, that was not possible, and the development team had to manually ban cheaters.
The Non-Fungible Token (NFT) Collector
User Story
As an NFT collector, I want a simple way to bid or purchase NFTs, so I can grow my collection.
Success Criteria
For the charity auction and general NFT purchases, give users a way to access Interpop, the host of this experience.
Final Result
On the Gap Threads informational page, there’s…
- a link in the navigation menu
- an action button in the banner
The Gap Enthusiast
User Story
As a Gap enthusiast, I want to expand my collection, so I need clear information on when items are available.
Success Criteria
Allow users to know when items are available for purchase.
Final Result
This result relates to Persona 1: I placed the event dates near the top of the Gap Logo Remix informational page. Plus, each date had its own banner design, making it easier for users to know what’s currently happening within the event.
The Gap Admin
User Story
As a Gap admin overseeing the contest, I want to ensure entries stay true to the brand and don’t violate intellectual property rights.
Success Criteria
The ability for admins to approve or deny submissions, and ban artists if necessary.
Final Result
I created a whole user flow for this experience. Sadly, this idea didn’t make it to the final product.
Design Research
After understanding the business and user needs of Gap Logo Remix, I didn’t start designing wireframes. Instead, I went straight to the web and looked at how other big brands were handling Web3 initiatives and community-based voting. A major source of inspiration was Ideas by Legos. Legos allows their community to submit Lego designs, vote for those submissions, and shop the winners—EXACTLY what we wanted to accomplish for this event!
User Flows
Our external partner, who would host the whole Gap Logo Remix experience, made it clear that I had full creative freedom. So after gathering my design inspiration, I began mapping out three big user flows for the overall contest experience:
- Before Contest
- During Contest
- After Contest
Before Contest Experience
Let’s be reminded of the project challenge/opportunity: How might we create an engaging logo redesign contest while utilizing Web3?
From the beginning, my team prioritized community engagement; therefore, it was decided that we were going to invite Web3 and art influencers to participate, which would hopefully influence their followers to participate as well. With that in mind, I created an extensive flow to capture learning about Gap Logo Remix, submitting art, and more.
View “Before Contest” User Flow
During Contest Experience
During this phase of Gap Logo Remix, users could share and vote for their favorite designs, learn about the artists, and more.
View “During Contest” User Flow
After Contest Experience
The after-contest experience was broken down into the following phases:
Phase 01:
the announcement, where the winners were revealed
Phase 02:
the charity auction, where users bid on the winning designs for charity
View “After Contest: Charity Auction” User Flow
Phase 03:
the hoodie collection, where users purchased Gap hoodies featuring their favorite winning design
View “After Contest: Collect Hoodies” User Flow
The Design
After creating user flows to map out Gap Logo Remix, I started designing low- and high-fidelity wireframes and placing them in another iteration of the user flows to ensure I designed for everything.
The Design
Project Pivot
The external partner, who was going to host the whole experience, fell through while I was in the middle of designing wireframes. With them hosting, I had complete creative control over the user experience. Now, my team had to rethink the whole thing.
The Iteration
The Discovery
Reduce. Reuse. Recycle.
Since the external host of Gap Logo Remix fell through and the planned launch date was approaching soon, my team quickly found a solution for hosting internally: Athleta had a digital experience where its users could vote, so we repurposed it.
User Flows
Repurposing an experience from another brand meant I had to cut many planned features; however, the majority of those features were honestly nice-to-haves and weren’t necessary for a minimally viable product (MVP). As long as users could learn about the event, vote, bid, and buy, while still keeping the experience as engaging as possible, that’s all that mattered.
I kept the design inspiration from earlier, but I heavily revised the user flow to mimic the Athleta experience we were repurposing.
The Design
As I repurposed the Athleta experience, the wireframes I created needed to match the new user flow. Before, I mainly focused on creating low-fidelity wireframes; however, with the launch date quickly approaching, I stuck to solely creating high-fidelity ones.
Also, Gap could only host so much of the experience. We planned to use our Gap Threads landing page as the informational page of the event, while Gap.com became the host of the voting experience, and Interpop.io became the host of the auction experience.
I had complete creative control over the Gap Threads landing page, some control over the Gap.com voting experience, and minimal control over the Interpop auction experience.
The Final Results
Outcomes
So, how did we create an engaging logo redesign contest while utilizing Web3?
Continuous User Engagement
Gave users some way to engage with every contest phase
Actions Prioritized
Ensured that action items were placed at the top
Community Interaction
Interacted with our community on Discord (utilizing Web3 social media)
Experiences
Note: The design has been updated after its launch to showcase my current design skills.
Display Ads
View Gap Logo Remix Display Ads
Social Media Graphics
View Gap Logo Remix Social Media Graphics
Project Achievements
Over 60 artworks submitted
Over 10,000 unique users participated worldwide
Over 100 new members joined the Gap Threads Discord server
Over 300 limited-edition hoodies sold out
Community Feedback
“Thanks for the opportunity”
– Phoenyx, a Gap Threads Discord member
“Congratulations to the winners! All dope logos!”
– NCtwin, a Gap Threads Discord member
“I can’t wait to see the IRL sweatshirts! Have you seen the digital one? It’s so cool, I can’t believe it!”
– Vash (Soldado), a Gap Threads Discord member
The Final Results
My Takeaways
Always be adaptable when creating an experience. You never know when requirements can drastically change.
Credits
Project Management
Sudhakar Potineni
Senior Director of Project Management
Trent Hoverman
Senior Project Manager
Software Engineers
Alexandre Mendes
Software Engineer
Brandon Sokolowski
Software Engineer
David Lee
Software Engineer
Erick Dumitrescu
Software Engineer
Jeff Yu
Software Engineer
Joshua Castillo
Software Engineer
Joshua Morris
Software Engineer
Patrick Seals
Software Engineer
Neil Salazar
Software Engineer
Nico Curl
Software Engineer
Scott Teschendorf
Software Engineer
User Experience
Morgan Shada
Copywriter
Raven Caffey
UI/UX Designer
External Partners
DressX
Non-Fungible Token (NFT) & Augmented Reality (AR) Hoodie Creators
Eunsan Huh
Behance Social Team Member
Interpop
NFT Display & Auction Site